Electric cars present more than just an environmental perk for automakers; they offer a chance to innovate. Volvo embraces this with its new EX30 crossover SUV.
The EX30 represents Volvo’s third phase in its electric vehicle (EV) evolution. Initially, Volvo introduced the XC40 Recharge and C40 Recharge, which were built on existing internal-combustion platforms. Then came the EX90, designed from the ground up as an EV but still reminiscent of the gasoline-powered XC90. Now, Volvo sheds the gasoline influence entirely with the EX30.
Set to hit U.S. showrooms in summer 2024 as a 2025 model, the EX30 will be Volvo’s smallest and most affordable vehicle. Although it doesn’t qualify for a federal EV tax credit unless Volvo leverages a leasing loophole, its starting price of $36,145 is quite competitive, especially for a high-end brand like Volvo.
Volvo has a history of experimenting with small cars, like the 480 and C30, without much success. They found a winning formula with the XC40, but by introducing the smaller EX30 (around eight inches shorter than the XC40), they’re venturing into unknown territory again.
Prioritizing a small, affordable car is a bold move for a premium brand. While competitors like Mercedes-Benz focus on high-end models and BMW has future plans for more affordable EVs, Volvo sees the small EX30 as a smart business choice. Björn Annwall, Volvo’s chief commercial officer and deputy CEO, notes a trend of societal downsizing, reflected in the high demand for the XC40. A small EV makes sense, especially as a second car where range anxiety diminishes as a concern.
This approach should benefit consumers by offering a new EV option under $40,000, a rarity these days. Additionally, Volvo claims the EX30 will be eco-friendly. Designed as the smallest model, it’s also aimed at reducing its carbon footprint. Beyond zero tailpipe emissions, Volvo focuses on reducing building emissions by using less steel and aluminum, incorporating more recycled materials, and partnering with parts suppliers on using renewable energy. Built in a factory using climate-neutral energy, the EX30 is expected to reduce carbon emissions by 25% compared to the XC40 Recharge and C40 Recharge.
Stylistically, the EX30 moves Volvo’s design forward. It has a compact, robust shape similar to the XC40 but with broader rear fenders and unique, divided vertical taillights. The front features pixelated “Thor’s Hammer” LED headlights and a minimalistic grille, highlighting its EV nature. Rounded wheel arches and well-defined body lines give the EX30 a distinct profile.
A rugged EX30 Cross Country variant will also be available in 2024, featuring larger wheels, higher ground clearance, and additional exterior cladding, akin to Volvo’s previous Cross Country models.
Inside, the EX30 continues Volvo’s minimalist trend, going further by eliminating the instrument cluster much like a Tesla Model 3. The interior is stark, featuring just a steering wheel and a large vertical touchscreen made from recycled materials, including denim. The glovebox and window controls are relocated to the center console, and the audio system’s speakers are integrated into a soundbar on the dashboard. This reduction in material use and simplified design keep costs down. Annwall believes this straightforward layout will attract customers, contrasting it with the “gimmicky” nature of multiple screens, though it might require some adjustment for those used to more traditional car interiors.
In the U.S., the base EX30 Single Motor Extended Range model features a 69-kilowatt-hour battery, providing an estimated 275 miles per charge. It uses nickel manganese cobalt (NMC) chemistry and delivers 268 horsepower and 253 pound-feet of torque to the rear wheels, achieving 0-60 mph in 5.1 seconds. Internationally, a lithium-iron-phosphate (LiFePO4) battery option will be available.
A Twin Motor Performance variant is also offered, with all-wheel drive and the same battery pack, but adds a second motor to the front axle. This version outputs 422 hp and 400 lb-ft of torque, with an estimated 265 miles of range and a quicker 0-60 mph time of 3.4 seconds, making it the fastest Volvo production car to date.
Charging capabilities are modest, with the Twin Motor Performance model capable of DC fast charging at up to 153 kilowatts, achieving a 10% to 80% charge in about 26.5 minutes. While not groundbreaking, it’s adequate for modern EV standards.
Safety remains a priority for Volvo, which promises advanced safety features for the EX30 comparable to its more expensive models. This includes a feature to prevent door openings in the path of approaching cyclists and a new park-assist system capable of handling various parking scenarios.
The EX30’s infotainment is also robust, running a Google built-in system similar to other Volvo models, and includes wireless Apple CarPlay, digital key functions, and over-the-air updates.
The EX30 bucks the trend of rising EV prices by mainstream brands edging into luxury territory. For example, Hyundai’s Ioniq 6 starts at $42,715, and the Kia EV6 begins at $43,925, with limited low-range versions. In contrast, Volvo aims for high volume with the EX30 in the U.S., expected to be one of its top-selling models, available across all states. Cost-effective measures in its design, materials, and shared architecture with other Volvo brands help keep prices low.
Despite its luxury status, Volvo’s push for an affordable EV with the EX30 stands out. While other brands justify higher prices due to battery costs and EV retooling, Volvo offers a refreshing, affordable option, making a significant step in the EV market.