Lamborghini, known for its flashy supercars like the Miura, Countach, and Diablo, has found its top seller in the Urus SUV. The introduction of a new plug-in hybrid model, the Urus SE, at the 2024 Beijing Auto Show is a critical step in Lamborghini’s plan to hybridize its entire lineup by the end of 2024.
The Urus SE follows the 2023 Revuelto supercar as Lamborghini’s second plug-in hybrid and will be joined by a plug-in hybrid replacement for the Huracán later this year. Described by Lamborghini’s Chief Technical Officer Rouven Mohr, the Urus SE is designed to incorporate unique Lamborghini plug-in hybrid technology and deliver better performance than the non-hybrid Urus models.
Under the hood, the Urus SE features the same twin-turbocharged 4.0-liter V8 as the other Urus models but includes an electric motor within its eight-speed automatic transmission, powered by a 25-kilowatt-hour battery. The Urus SE maintains standard all-wheel drive, yet it employs an electronically actuated central clutch rather than the Torsen center differential found in other Urus models. Additionally, it has an electronic limited-slip rear differential.
Combining gasoline and electric power, the Urus SE produces a whopping 789 horsepower and 700 pound-feet of torque, making it the most potent Urus to date. With a top speed of 193 mph and a 0 to 62 mph time of 3.4 seconds, it is also the fastest Urus variant, though these stats aren’t the main focus. Mohr emphasizes that Lamborghini aims to deliver the most emotional driving experience rather than chasing the fastest track times.
The journey to creating a plug-in hybrid Urus began as part of Lamborghini’s Direzione Cor Tauri business strategy revealed in 2021. Leveraging Volkswagen Group resources was crucial, given that the Urus shares its platform with the Bentley Bentayga and Porsche Cayenne, both available as plug-in hybrids. Differentiating the Urus SE from these siblings was a key goal, ensuring it retained a distinct Lamborghini feel.
The Urus SE’s new all-wheel drive system strives for a more natural driving feel compared to its rivals. Engineered in-house by Lamborghini, the system focuses on seamless power distribution and anticipates driver intent, such as during drifting.
Boasting up to 37 miles of all-electric range under European testing standards and an 80% reduction in emissions compared to non-hybrid models, the Urus SE remains a true plug-in hybrid. However, gasoline power dominates performance, with the electric motor acting as a support to boost power and fill torque gaps, ensuring consistent performance on the track. Enhanced cooling is provided by new underbody air vents and redesigned air ducts, improving airflow by 15%. The exterior and interior have also been refreshed, incorporating elements from past models and adding new features like dual 12.3-inch displays.
While downsizing the combustion engine in favor of the electric system is technically feasible, Mohr argues this would compromise Lamborghini’s performance consistency and the emotional driving experience. Instead, Lamborghini aims to move towards full electric vehicles while ensuring these new models remain exciting to drive. The first of these EVs, based on the Lanzador concept, is expected in 2028, followed by a “super SUV” in 2029. Until then, the Urus SE and its siblings will bridge the gap between traditional internal combustion and future electrification in Lamborghini’s signature style.