Electric vehicles (EVs) are finally starting to gain traction. You can now find plenty of models out there, from the Kia EV6 and Rivian R1S to the Ford Mustang Mach-E. However, almost all practical electric vehicles share a common issue: they start at a price point of at least $35,000, with very few models dipping below that threshold.
This is a significant problem. While it’s understandable given that EV technology is still relatively new and automakers have invested heavily in developing these vehicles, it doesn’t change the fact that most consumers can’t afford to shell out $40,000 for a new car. Until there are options available for under $30,000, EVs won’t become mainstream. We need an electric vehicle equivalent to the Kia Seltos.
Now, you might wonder why I’m specifically mentioning the Kia Seltos instead of something like the Honda CR-V or the Ford Escape. That’s because I’ve been driving the Seltos recently, and I’ve found it to be a fantastic middle ground—offering a lot of what drivers expect from a Kia without the hefty price tag of more expensive models. A Seltos EV would embody the same principles, striking a balance between cost and quality while still delivering a great driving experience.
The Seltos has many strengths. It features a dual-screen infotainment system that includes a digital instrument cluster for tracking adaptive driver assist features. The interior is roomy and comfortable, and it supports both CarPlay and Android Auto.
Of course, the car does have some compromises. The interior materials aren’t as high-end, and it doesn’t perform as smoothly or powerfully as higher-end models like the EV6.
If we had a more affordable EV, it would have similar trade-offs. It might not look or feel as premium as the EV6, and it might lack the same level of electric zip. This hypothetical lower-end EV would likely have a single motor and miss out on advanced tech features like a heads-up display and blind spot cameras, but it would still offer essential tech and ample interior space.
Some companies have tried to offer lower-cost EVs. The Chevrolet Bolt EV is a good example, although it has now been discontinued. While it wasn’t a bad car, its small size made it impractical for many U.S. car buyers. The Bolt EUV addressed some size issues but has also been discontinued without a replacement lined up.
This creates a unique opportunity for Kia and other carmakers to fill the gap left by the Bolt EV and Bolt EUV. Whether they seize this opportunity remains to be seen. Regardless, electric vehicles won’t truly become mainstream until more affordable options are available that are neither too small nor impractical.